Find the trust gaps before they cost you patients.
Internal Medicine + Obesity Medicine, dual board-certified
Currently fractional CMO at Zalud · Content Marketing Strategist for Winona
Most AI website auditors miss the things that matter for telehealth: clinical credibility, care process transparency, claims safety, and regulatory exposure. This audit uses a published 100-point rubric built around patient and payer trust signals.
What the audit is looking for.
The public version shows the categories and why they matter. The full report shows the specific evidence, missed signals, benchmark-backed recommendations, and next fixes.
Clinical Credibility
We look for whether the page makes qualified clinical oversight visible enough to reduce doubt before a patient takes the next step.
Offer Clarity
We look for whether a visitor can quickly understand what the service does, who it is for, and what action they are supposed to take.
Claims Safety
We look for whether growth copy is strong without drifting into overpromising, vague medical claims, or risky speed/outcome language.
Trust Proof
We look for whether the page gives people real reasons to believe the brand: proof, context, sources, and credibility that can be checked.
Care Process Transparency
We look for whether the site explains what happens after someone starts, including review, follow-up, limitations, and support.
Pricing Clarity
We look for whether patients can understand costs, renewal terms, insurance or cash-pay expectations, and what is included before they commit.
Friction + Conversion
We look for whether the mobile experience makes action easy without burying the next step behind clutter, long forms, or disruptive popups.
Risk + Compliance Signals
We look for whether privacy, eligibility, safety, and required care disclaimers are easy to find before trust breaks.
Page Performance
We look for whether the page is fast and readable enough on mobile for paid traffic to have a fair chance at converting.